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In 2022 their core business made 27 billion with 5 billion revenue if advertising income falls by ~12% ((27-24)/27) they are no longer profitable.

https://ichef.bbci.co.uk/news/976/cpsprodpb/A421/production/...

Haven't touched their platforms for years. User base in the USA keeps declining.

They need to cut expenses.



In Q3 2022 they made about $4.4B net profit on revenues of $27B.

Across the whole of 2022, it was $23B net profit on $117B revenue.

Not sure what you mean by “core business”. About 97% ($113B) of their revenue comes from advertising on Facebook, and half of that is in the US.


> Across the whole of 2022, it was $23B net profit on $117B revenue.

I'm not sure why who you were responding to assumed that if revenue dropped by 12%, profit would go to 0...

Wouldn't it be:

$117b revenue = $23b profit = 19.6% profit margin

If revenue went down 12%, margins would probably stay the same?


I have no idea what financial statement you’re looking at but this is not remotely correct.


you mean made $5b on $27b in revenue?




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