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Opening paragraph, the honest version:

"When we launched Google+, we were scared of Facebook winning over the internet and knew how powerful the network effect is. So we decided on a douchebag move - abuse all of our monopolistic powers and superior engineering in order to shove a Facebook killer down our users' throat at maximum speed, integrating it with each and every google service in existence (whether it made any sense or not) and killing social features that actually work in exchange to experimental G+ social features that might work eventually. According to our analytics, it didn't work, so... Never mind."



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