> Sure, they're giving it more press than anyone really has before

Ahh! But that's the most important part! Elon's portfolio companies are a pieces of an incredible future machine, all working together. Solar City is able to draw on Tesla's batteries, Tesla was able to draw on SpaceX for some of its engineering capabilities.

Tesla made electric cars sexy. Now, its making energy storage sexy. Clearly, marketing is important, and will be necessary for convincing the world a clean energy future is the right direction.

Less storage than a Nomad.

No wireless! (Nikola would be so disappointed...)

Lame

This is pretty much the "why the iPod isn't interesting" argument. It's been done before, and the new one is more expensive.

What this product has is much better luxury marketing, and as part of that much better user experience.

Wow, I have a deja vu - it's like reading comments about Apple announcing a new product :)

Tesla is selling over double the capacity of your quoted 4.8kWh system for about the same price, and you say it's not especially cheap?

What about the power wall for utilities. I haven't heard of any other similar offerings. That seems even more important than the home based ones. Plus open sourcing designs to the gigafactory. Hey Branson want to step up and build one on your side of the pond?