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The market share may even out in the low end segment, where many local manufacturers in different countries build cheap (and possibly outdated, from a first world perspective) hardware and slap whichever Android version they can accommodate (it may not be the latest).

But overall, Samsung still holds a big chunk of Android market share and it would take several years for that to come down to something we can consider as stiff competition. Samsung has a lot of muscle and money to continue its "hardware machine gun" spraying tens of devices to see what sells, which is also aided well by a big marketing budget (probably the largest marketing budget among all, including Apple and Microsoft in the mix).

The push to make Samsung more equal to other Android device makers could be from different directions. One is Samsung's desire to go with Tizen and sunset Android. This may not sit very well with the user base since the app market for Tizen needs to be built, and that's one reason why Tizen may likely shine in the nascent wearables segment than in the established smartphone, phablet and tablet segments. The other push is really good devices from HTC and Motorola that come with the latest version of Android and (especially for Motorola, in my knowledge) the ability to easily get updates easily and quickly. If HTC and Motorola survive for a few more years and continue whatever good work they're doing, then they do stand a chance to improve the overall market for the benefit of everyone.



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