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> Useful configuration options are removed.

This is IMHO a most disturbing trend; instead of leaving configuration options available (and possibly adding more), many "UX experts" seem to have the notion that all users are exactly the same and should therefore never need anything more or less than what these "experts" think they should need. Removing options also reduces the amount of learning-by-experimentation that is possible, but experimentation is one of the best ways of learning about things. The point is often made that this is so "users don't break things", but at the same time it denies them a valuable learning experience and takes away freedom.

Meanwhile the focus is on adding eye candy and using plenty of doublespeak (some of my favourite examples of this are "decreased clutter", "simplification", "streamlining", "user-oriented") to make the users think that they're being offered an improvement. The goal of designing a browser for a novice user, which may be initially simple to use, but is "layered" so that it grows with the user's knowledge, is slowly eroding away. Instead, the expectation seems to be that the average user is one who knows little more than how to turn on a computer, and one who intends to remain ignorant --- the model of the "perfect consumer". The customisation features are gradually relegated to extensions, and advanced configuration is not a gradual learning curve, but a big jump, creating a gap that users have to cross - a gap that is widening. Maybe this is a reflection of a general societal trend, but I have no doubt that it is also contributing to it.

In consideration of this, Mozilla also has a rather curious description: "Mozilla is a global non-profit dedicated to putting the user in control of their online experience..."

Although I disgaree with making adblock a default; I think the concept of what constitutes an advert is too ill-defined to add this complexity to a browser. Personally I don't mind anything that is not intrusive or too distracting.

The title of the article is pretty indicative too: "A New, Beautiful Browser is Coming". The first thing that comes to mind is "Beauty is only skin deep."



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