I think this could be a really useful tool for relationship management - almost like BloomThat with a schedule. Perhaps you could pitch this to businesses that need to impress their clients and create pre-scheduled gift sets. For example, send flowers for your prospective clients' birthday, send chocolates and a thank-you after a meeting, etc.
Just checked out their website. It's really unclear how they could help a mom-and-pop small business - maybe this could be your niche. If it's something you'd be interested in, why not put together a few gift packages (or better, series of gifts) that could be useful in courting a new landlord/potential investor, etc? You could differentiate yourself by clearly explaining why your gift series would be useful to someone who pays for your service.
I've been working on Rokumo, an automated gift-shopping service:
[link redacted]