That's disingenuous. I am well aware that a Kickstarter pledge is not the same thing as a pre-order -- the project might fail, circumstances might change, etc. However, the $35 tier specifies that "You will receive a digital version of the movie within a few days of the movie's theatrical debut". I assume @b3b0p pledged an amount within that tier. Unless that assumption is wrong, the complaint is justified, at least morally and maybe legally.
Exactly, I supported the movie and I am glad I did, but I would not have done the amount I did had I known that the digital copy was going to be this Ultra Violet version. I would have pledged less or possibly pledged more to get the Blu-ray.
In the back of my mind I feared that the digital copy would be Ultra Violet. It was a gamble and understand it was a risk, that I ended up losing. I would buy the iTunes or Blu-ray now, but I don't want to spend more on a movie.
I agree that the tier rewards are dishonest and are morally and ethically wrong.
But "do not use Kickstarter as a shop or as a pre order platform" was reasonably common before the veronica mars kickstarter; the changes to tier rewards was before the VM kickstarter (and perhaps Kickstarter needs to implement another change to prevent people offering things they cannot provide).
We need to keep repeating the message that tier rewards are just suggestions of what you might get, maybe, possibly, and that there are many reasons why you might not get that product.
