I actually run a startup (in someways similar to draw quest) and was constantly told it is a lifestyle business; but I've only recently realized it doesn't have to be. That model is difficult to find, and will seem all too obvious once it's discovered (look at Facebook or Twitter).

I believe if moot had cracked it (that model) and had sustainable week over week growth, draw quest could have survived.

I was once told by the CEO of Kik, it's a lot harder to get to 100 million users than it is to get to a 100 million dollars. I couldn't agree more.