> No one really cares about "We more clearly delineated required fields and section groupings."
I do. There are a lot of designers out there who are obsessed with making things pretty and cutting-edge, but can't do proper UX to save their lives. Show that you're not one of them by explaining your design.
> What you said reminds me of the article about the Googlers who asked for reasons why they should use 3 pixel borders instead of 2.
Which is a worthwhile question - there is a hard science behind user interactions, it's not some magical, ephemeral art (though creativity certainly plays a role). What users think is "prettier" or "preferable" may in fact not be ideal in terms of usability.
Case in point: Amazon.com has an god-awfully ugly website, but it's been proven time and time again to generate superior sales numbers. I'm sure we can redesign it to be more Web 2.0 and aesthetically pleasing, but that's not the goal of the business.
Similarly, in AA's case the goal is to sell flights - aesthetics matters very little in this regard other than to establish your brand image.
I do agree AA's site is in dire need of overhaul - and I do like your design from first glance - but you have failed to defend your position in any worthwhile way. You have failed to point out examples of how the existing site fails from a UI perspective (no, "it's obvious!" doesn't count), nor have you suggested how your design improves upon these failings.
I do. There are a lot of designers out there who are obsessed with making things pretty and cutting-edge, but can't do proper UX to save their lives. Show that you're not one of them by explaining your design.
> What you said reminds me of the article about the Googlers who asked for reasons why they should use 3 pixel borders instead of 2.
Which is a worthwhile question - there is a hard science behind user interactions, it's not some magical, ephemeral art (though creativity certainly plays a role). What users think is "prettier" or "preferable" may in fact not be ideal in terms of usability.
Case in point: Amazon.com has an god-awfully ugly website, but it's been proven time and time again to generate superior sales numbers. I'm sure we can redesign it to be more Web 2.0 and aesthetically pleasing, but that's not the goal of the business.
Similarly, in AA's case the goal is to sell flights - aesthetics matters very little in this regard other than to establish your brand image.
I do agree AA's site is in dire need of overhaul - and I do like your design from first glance - but you have failed to defend your position in any worthwhile way. You have failed to point out examples of how the existing site fails from a UI perspective (no, "it's obvious!" doesn't count), nor have you suggested how your design improves upon these failings.