Essentially, SEO can really work against you if Google doesn't see your business the way you see your business. Google rarely gives anyone special treatment and once the algorithm makes up its mind, it's very slow to adapt unless you do something drastic (what I did last night) like take down entire domains that aren't getting the queries you want.
Part of my comment on the blog:
You'll change your tune when Google changes its algorithm.
You have one big point of failure on the left side of your chart. And let's be real, I bet Google is 98 percent of your "search engine" traffic. That you have no control over. Risky! Even worse if "partner website" is on the Google gravy train too.
Take it from me, someone who received millions of clicks from Google. Now I'm lucky to get 100 queries/day from them.
Some kind of social media presence is a hygiene factor. Also it's a given your SEO is working due to positive social signals.
http://tomakefast.com/seo-vs-social-bots-vs-people-2617/
Essentially, SEO can really work against you if Google doesn't see your business the way you see your business. Google rarely gives anyone special treatment and once the algorithm makes up its mind, it's very slow to adapt unless you do something drastic (what I did last night) like take down entire domains that aren't getting the queries you want.
Part of my comment on the blog:
You'll change your tune when Google changes its algorithm.
You have one big point of failure on the left side of your chart. And let's be real, I bet Google is 98 percent of your "search engine" traffic. That you have no control over. Risky! Even worse if "partner website" is on the Google gravy train too.
Take it from me, someone who received millions of clicks from Google. Now I'm lucky to get 100 queries/day from them.
Some kind of social media presence is a hygiene factor. Also it's a given your SEO is working due to positive social signals.