This is either a bad april fools joke, or it might be related one of the following:

* ISP - 'six strikes' of content abuse

http://www.techradar.com/us/news/internet/broadband/six-stri...

* EBS - Emergency Broadcast System

http://www.washingtonpost.com/blogs/blogpost/post/wheres-an-...

http://news.cnet.com/8301-19882_3-57321623-250/wheres-the-em...