What I tried to say is: we need the government to regulate the internet in terms of providing the right laws so users actually can take action against providers misusing their data. Just turning away from the provider is not the solution (from my point of view).
You can? Migrate everything from Google to Apple. Then check back in 5 years and see if it's as painless.
That was one of the author's points. We're becoming a culture where you pretty much buy into one provider or another provider. One of his assumptions was that it's only going to get more locked in and more difficult to switch. His conclusions were thinking about the future based on those assumptions.
