That caught my eye as an excuse of the super enterprise-y. I don't recall the pa...

myko · on Nov 1, 2012

To be fair the Steve Jobs memorial was probably designed and created well in advance of his passing.

But yeah this is some Grade-A bullshit. Either that or Apple is worse at the web than I thought (which is pretty bad considering iTunes Connect).

deong · on Nov 1, 2012

Well, they are the only retailer I can think of that has to take their entire site down for several hours to add a new sku.

rrouse · on Nov 1, 2012

They don't have to.

I believe it's done for two reasons.

1). Suspense during their events 2). To keep people from buying the older devices that they are about to discontinue. No reason to have to field support calls for people wanting to cancel/return their newly purchased items.

deong · on Nov 2, 2012

I was going for snarky there. :)

greyboy · on Nov 1, 2012

That's true.

I guess the ridiculousness of this excuse is that the page already exists and would simply (I would think) be a matter of changing the page text. I wouldn't think this would require intensive site-wide testing, but I've been wrong on these thigns before.