The purchasing experience when you buy direct from companies now is usually much easier than it was years ago. A lot of people instinctively turn to Amazon because its one click and stuff is on its way, but with the new payment integrations even small companies have a pretty close to 1 click experience as well. So when I think of buying something on Amazon I always check the actual brands website first now, because I don't want to support Amazon at all or force sellers to eat the overhead.
A surprisingly large percentage of products on Amazon are now companies that sell only a small number of very specific things and have a name like KUFLPOW.
Yup, they are called Chinese-all-caps. Or that’s at least how I call them. Get bad reviews? Generate a new CAC name and start over. Rinse and repeat. Same product made by one factory in China sold by 100s of CAC Amazon entities.
Yeah, that is baffling to me, the complete not giving a shit attitude. I couldn't do that, I'd start marketing and nurturing my MGKGUPXYZ brand and try to make customers happy. Which is probably why I'd fail in that marketplace right away.