Well, even you'd have to admit that this comment flogs the goat. There is so much goat flogging going around on HN, it's no surprise. Obviously we're lacking a gilded trough.

Interesting. Have you read the book? Wondering if I could use something out of this for clients who fear the change (be it UI, UX, process)

I've never read the book the phrase comes from actually, so I can't speak to it directly. I'm only aware of the phrase "moving the cheese" because it has become a bit of a meme over the past few years in development/IT (this may be a regional thing).

You can read the book in less than an hour, it's not big.