I used to study news, which meant reading a lot of it, so maybe I'm not representative, but I immediately noticed that.
Whoever tastefully drew their logo in lowercase might've warned them not do it as all-caps elsewhere, if they were aware of the US brand issue.
If I had to refer to this brand name in text, such as in specs, I wouldn't do all-caps like they have. (To US people, who may be familiar with the toxic brand from written news, US journalism style guides tend to put initialisms and acronyms in all-caps, unlike in parts of Europe.) I would capitalize only the first letter.
Whoever tastefully drew their logo in lowercase might've warned them not do it as all-caps elsewhere, if they were aware of the US brand issue.
If I had to refer to this brand name in text, such as in specs, I wouldn't do all-caps like they have. (To US people, who may be familiar with the toxic brand from written news, US journalism style guides tend to put initialisms and acronyms in all-caps, unlike in parts of Europe.) I would capitalize only the first letter.