It's interesting they would make a point of incorporating the old Windows logo. Microsoft is a company trying to reinvent itself, and the industry consensus is that Windows has an uncertain future at best. It has failed completely in the phone and tablet markets that would seem to be the future of consumer computing. So is this a statement of defiance or a company in denial?
No, not really. But this is more an example of a product brand becoming the company brand, not the other way around. Apple is a rather poor example of this, as they are quite careful with their brand (for instance, changing the "Apple key" to the "command key" back in the day so as to not "abuse" the brand).
Sun changing their stock symbol to JAVA would be a better example.