"Take a label that is offensive, associate it with something you don't like, paint people who like what you don't like with a label that they don't like."

You forgot "Then sit back and watch the fun as otherwise intelligent people buy into your frame and scramble to defend their favorite languages on HN, Twitter, blogs etc".

I am in awe of Steve Yegge's ability to conjure up an internet storm at will. Everybody gets what he is upto, but feel compelled to respond anyway.