They're calculating with EUR 0.1 per user per month for targeted advertising.
The "Pur Abo" (EUR 4-5 per month per site) are thus 40 times more profitable.
The advertising has become mostly a mechanism to pressure readers into paying.
The question is, can you convince roughly 1/40 of your readers to pay 5 bucks a month if you don't use targeted advertising as the "threat"?
Maybe, just maybe, non-targeted advertising would already be enough? Many people pay to get rid of ads, not of surveillance, after all...
Seen recently few sites which blocked access unless you agreed for vicious tracking - so much for convincing readers, I guess.
I'm afraid that it's a new trend to paywall everything and give user a quite harmful choice of being tracked if it won't pay.
Few years ago there was an agreement in Poland between major media outlets to put an unified paywall system but it was abandoned quite fast. That was still before these vicious tracking techniques and cookie banners. People simply didn't want to pay for the access. Their tagline was "Do you value good journalism?" and it was memed out because the quality of these paid materials was considered as low. Many people complained that it's not that much different from stuff available for free. Others raised an argument that access to the information on the Internet should be free and they didn't want to spend money on this. Discussion happen, taking on paid content in general but whole thing fizzled out just like that paywall system.
Shouldn't you be happy with paywalling, and with these experiments at monetizing content in ways other than ads?
But as I've always said, the staunchly "anti-advertising"/"information should be free"/"the web would have far more high-quality information if it was fully free" people, not you specifically, but most people in this thread, just feel entitled to other people's labor, for free. Content creators know. Most of the people bitchin' about ads are willing to pay you zilch. They still very much want your content, though. Story as old as time. Just strictly regulate any data-collection and data-selling, that's the real problem.
Well that's exactly what we've been seeing these recent years right?
And it's also the subject of the article whether that's even legal. Nobody disputes the legality of an actual paywall. But whether the "consent" given in face of an "aggressive tracking vs payment" choice is actual legally considered consent in the sense of the GDPR, that's exactly what's being sorted out in court now.
They're calculating with EUR 0.1 per user per month for targeted advertising. The "Pur Abo" (EUR 4-5 per month per site) are thus 40 times more profitable. The advertising has become mostly a mechanism to pressure readers into paying.
The question is, can you convince roughly 1/40 of your readers to pay 5 bucks a month if you don't use targeted advertising as the "threat"? Maybe, just maybe, non-targeted advertising would already be enough? Many people pay to get rid of ads, not of surveillance, after all...