> I'm willing to bet a fair number didn't read it.
Why would I? I'd personally have assumed that no Apple reviewer would ever permit a developer named "Super Racing Real Games" to use the Microsoft Word logo and name for an app. They're supposed to be there to protect against this sort of stuff, so I can't blame folks for not reading too closely.
Are developers able to change the name of their app after it is approved and published in the app store? Because, if so, there might be a reasonable explanation for this mistake:
1. Developer submits app named "Tips for Microsoft Word".
2. App is approved.
3. Developer changes app name to "Microsoft Word 2012".
4. Profit?
You can change the name, but to do so requires you to change the app metadata in XCode, rebuild a new binary, and upload it back to iTunes Connect like you would any other update.
That would trigger another round of reviewing, so in theory you shouldn't be able to "sneak" a name change past Apple.
> They're supposed to be there to protect against this sort of stuff
no... They are here to protect their bottom line, their business, their interests, then, maybe, their customers... Its a business, not a charity. App seems to be missing now, so cant confirm its the Word Logo, but i dont think it was the actual Word Logo... and if you are blindly buying apps based on their name, well, I will sell you the Golden Gate Bride*
Why would I? I'd personally have assumed that no Apple reviewer would ever permit a developer named "Super Racing Real Games" to use the Microsoft Word logo and name for an app. They're supposed to be there to protect against this sort of stuff, so I can't blame folks for not reading too closely.