The bookstore isn't the same. It would be if the book had a QR code on the back labeled "guaranteed cheaper here" - not just the UPC/ISBN.
The customer is choosing to price compare somewhere else, that's not steering, that's brand loyalty.
The bookstore isn't the same. It would be if the book had a QR code on the back labeled "guaranteed cheaper here" - not just the UPC/ISBN.
The customer is choosing to price compare somewhere else, that's not steering, that's brand loyalty.