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Why would apple leave the EU? It's a huge market, and I don't think there is a risk of their profit in the EU going negative because of some relatively small concessions. They can keep existing rules for the rest of the world and change them slightly for the EU. Unless they are afraid that other countries will demand the same if they budge?


> It's a huge market

Approximately 7% of Apple's worldwide revenue: https://daringfireball.net/2024/03/eu_share_of_apples_revenu...

That's hardly "huge" especially when weighted against DMA's fines up to 10-20% of worldwide revenue plus the uncertainty risk of interpreting DMA.


I really doubt that blogs numbers, the revenue share in Europe is around 25%, I doubt less than a third of that is in EU:

https://www.statista.com/statistics/382288/geographical-regi....


That's not actually Europe. That's Apple's "Europe" sector which includes 4 billion people across Europe, India, Africa and the Middle East.


7% of App Store revenue. Not all their revenue.


That's amazingly low given that Europe has such a large portion of the world's wealthy consumers. Even then, I think it'd be a huge risk to Apple if they created the perfect conditions for the might of the Polish/German/Ukrainian/Dutch developers to create their own Apple competitor.


Gathering some hard data…

https://en.wikipedia.org/wiki/List_of_countries_by_wealth_pe...

look at the “by country” table. If sorted by mean, 2 countries in the top 10. If sorted by median, 3.

I agree that 7% of app store revenue seems low. HOWEVER keep in mind that the EU is tiny on a population level. Not a single county cracks the top ten. So maybe not so surprising…


EU is also bigger on population level than USA as a whole market.

That's a bit like saying that USA is tiny on population level because of states like Alaska.


China is a huge market and Google left. Anything is possible.


Apple hasn't left China though, why would they leave Europe that has much less regulatory issues?


I am not saying they will leave, I’m saving it’s for me anyway, no longer inconceivable.


nor have they left Russia despite sanctions (and have not attracted the opprobrium for that that companies like Unilever have)


Google was forced to leave. Partly because their lucrative business of siphoning user data for ads hasn't panned out in China.

Note how Apple doesn't leave China despite significantly stricter regulation than Google faced,


The EU is much closer to the US than China is, however.




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