As an American who did door-to-door sales for a little bit after college, I will say that this works in America too. The term used in sales circles is Jonesing, which comes from this - http://en.wikipedia.org/wiki/Keeping_up_with_the_Joneses
It's a common strategy employed by salesman to try and convince people to buy into the idea of a new product (or switching products) without doing actual research. Though, I will say it is odd to open with this in the pitch since you don't know how much the potential client knows about your product or competition.
It's a common strategy employed by salesman to try and convince people to buy into the idea of a new product (or switching products) without doing actual research. Though, I will say it is odd to open with this in the pitch since you don't know how much the potential client knows about your product or competition.