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OK, so if your wife says to you, e.g., "Swannie, we need [description of rarely purchased, high priced product]. The old one has stopped working." Do you check the front of the fridge, your kitchem notice board, the shoebox and then your photo album to find the contact information for who sells [product description]? Maybe you have the name of who to contact in one of those places? Or you need to call your friend to get a recommendation? Anything is possible, but what do you think is what people do _most of the time_?

FB is the next Pets.com

But it's going to be a slow, painful decline. They have raised billions to stay alive.

Solution for FB: Build a search engine and put it where the display ads are. Keep people inside the walled garden by removing any possible reason for them to leave. Like 1990's "framing" reborn. FAIL.

The whole notion of FB is utterly absurd. Tell us who all your friends are and we'll "enable" you to communicate with them (even though it's trivial to do yourself without us). We reserve the right to analyse all the information you give us and monitor everything you do on the FB site and elsewhere on the web to _try_ to make money, in various sneaky, deceptive (but really clever!) ways. FAIL.



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