>"After looking at some videos about Native Instruments audio gear on YouTube, I started getting a lot of Native Instruments ads pretty quickly."
So, you sought out the product first, then received ads? I think that's the point. What does this accomplish from a brand awareness point of view? You have already made it clear you're interested.
>So, you sought out the product first, then received ads? I think that's the point. What does this accomplish from a brand awareness point of view? You have already made it clear you're interested.
A traditional sales technique is to retain a list of potential leads and call them every once and awhile to see if the lead is interested in converting into a sale. This technique exists because it works and the purpose of the targeted advertising is similar. Keep me reminded of the product and at some point I might be inclined to buy.
So, you sought out the product first, then received ads? I think that's the point. What does this accomplish from a brand awareness point of view? You have already made it clear you're interested.