TwitchTV is a rebranding. Hell, you guys still use the Justin.tv domain for payment. By far the biggest audience on JustinTV were those interested in watching games, so you honed in on that. What's the difference between JustinTV and TwitchTV besides UI/visuals?
"A live video platform for the whole web" vs. "a social video layer for video games" are very different visions.
The most obvious difference? We have a partner program to help encourage an ecosystem of professional casters and players to form. We never would have built that for Justin.tv.
Well, the common thread is still distribution of video content...that to me sounds like the "vision" with attempting different strategies to accomplish it?
SocialCam as well. Definitely a pivot for us.