Because it's a different business? No one needs to run anything. Bandcamp offers an easy way for musicians to have a fairly customizable online presence with a flexible pricing model, a merch store, and, importantly, plug into a larger platform's discoverability mechanism.
yeah but when i talk to artists, they tell me they love the process of creating music. they don't have the money or interest for procurement, warehousing or customer support. They just want feedback on their new beat...
Every band is eventually faced with making a tough decision:
1) Do it for the love of the music.
2) Become a business.
Some bands are lucky enough to do both - not most. Survivorship Bias is key here, and the overwhelming majority of bands do not make any money or perhaps even lose money chasing their passion.
"Just getting feedback" is cool when you're in it for the love of music. For the rest - you do need a way to market yourself, sell merchandise, promote your next show, sell downloads or CD's, etc.
Even then, I think Bandcamp fills the niche for musicians who want to continue doing it for the love of music and want to better serve their community. E.g. they can offer downloadable lossless music for free.
The vast majority of profession artists I know and love have a Bandcamp account. Maybe in the early stages musicians just want feedback on their new "beat". However, at some point they want to have a professional looking profile with releases that they can sell, with a community they can reach out to, merchandise they can roll out at their own pace, etc etc.
You are probably talking to very early stage musicians who would enjoy using Soundcloud over Bandcamp for feedback reasons.
I mean, the big difference is I have used bandcamp and it took me about 5 seconds to figure out how it worked… I read all your info pages and I have no idea what Kuky is. The stock images with all the latin words make it seem like it is just a scam.
our platform facilitates micro transactions with minimal fees because we take away the bank burden as much as possible. We focus on the creators, as long as they create great content people will reward them. platforms turn to crap when people find the need to sell other things. why should i sit through amazing youtube content only to be sold nordvpn? surely the community can do better with micros transactions.
We’ve built a micro transaction engine that helps reconcile payments really quickly & cheaply. This means that creators from anywhere around the world can create amazing content & reward each other instead of having to sell merchandise. We’ve tested the model with two labels so far & we’ve seen it even promotes collaboration “can I pay you for this tune to remind in my track”. This could never happen on any other platform & we think it’s something special.
Edit: they reportedly had a good editorial team, but I'm not sure how many people you need for that part.