> I feel like Evernote is a prime example of the pains of trying to convert free users to paying users for the same features, something we see in many VC funded software from its era. Once you give something away, it's damn near impossible to take it back, even if you plead your case as honestly as Evernote did.

But they were doing seeming fine ? It's not some new VC funded corp that failed after 5 years