Uh ok. I didn't say Walmart dominated haircuts in the US. I didn't say Walmart dominated gasoline. I didn't say Walmart dominated donuts. I didn't say Walmart manufactures their own drugs or operates as a bank or directly employs the barbers there.

What I said was that for a lot of people, Walmart is where they go for nearly everything. There are a lot of places in small town America where a Walmart moved in and a lot of the existing local retail and service businesses shut down. It doesn't have much to do with positioning or branding. It's just really easy to get everything done there.

The point is, it's possible. If Walmart can do it, maybe Facebook can too.