The fact that they're being put under the microscope for everything they've done is unfair. They deserve time to change and improve. After all Random Rab only tweeted them yesterday, for all we know once the founder of Curebit sees it he will remove the video. Haven't even given him a chance.
It's weird that it's news, though; if "startup didn't license music for their demo video" was news, we'd have these stories every week. I've even seen one with a Michael Jackson backing track, which I'm guessing they didn't license from the Jackson estate...
This looks terrible because it is terrible.