I don't know about the morals of this but I do know that if we hadn't pirated as gratuitously for the last 10 years we wouldn't have DRM or Walled Gardens to the extent we do today.
I think the content industries will decide we can't be trusted with our toys anymore and move them all to the cloud where we can peek at them for a monthly fee.
In my experience as a consultant and graphic designer (actually fronting for my wife, I'm not really a designer), everyone who isn't a young internet-savvy type just freaks out at the idea that people might "steal" stuff of their website. They constantly ask if there is way to let users/visitors see PDFs or other parts of their website without people being able to download them.
I, of course, tell them that downloading is actually an unavoidable requirement to the user seeing anything at all, etc. Some simply don't post as much as they would have.
My point is that DRM would likely always be the first idea a content owner thinks of when they consider putting something on any digital medium.
(Also consider that DRM existed long before the internet, in the earliest software and games. It just wasn't as fancy.)
I think the content industries will decide we can't be trusted with our toys anymore and move them all to the cloud where we can peek at them for a monthly fee.