I love HBO, but this is really dumb. they have to understand that the fact that people have to pay $60 bucks for the privilege to pay $15 for HBO is going to shaft them in the long run. They've cast their lot with the cable co's, which is fine, I respect you taking a stand, but it will be a full business cycle before people stop cutting the cord, and by then between Netflix, Hulu, iTunes, and whoever else arrives, there will be alternatives. . .