Apple's pricing in Europe (and anywhere outside the US) seems somewhat hostile. Latin America has similar issues as well.
A few years ago someone made a website showing it being cheaper to fly somewhere to buy an Apple product and still save money despite also paying for the airline ticket.
I will say one thing, even in the US - buying from Apple is rarely the best option. Other sellers (Amazon.com or electronics stores) generally have better prices.
This makes sense if you think about it. If Amazon.com has a 10% off deal relative to Apple.com, people would hit the buy button immediately. Amazon gets a cut, and Apple adds a user.
If Apple also has the same 10% off deal, it is no longer as attractive of an offer and would reduce conversion rates. People might try to search if anywhere else has a better price, etc, and get distracted by other things.
A few years ago someone made a website showing it being cheaper to fly somewhere to buy an Apple product and still save money despite also paying for the airline ticket.
I will say one thing, even in the US - buying from Apple is rarely the best option. Other sellers (Amazon.com or electronics stores) generally have better prices.
This makes sense if you think about it. If Amazon.com has a 10% off deal relative to Apple.com, people would hit the buy button immediately. Amazon gets a cut, and Apple adds a user.
If Apple also has the same 10% off deal, it is no longer as attractive of an offer and would reduce conversion rates. People might try to search if anywhere else has a better price, etc, and get distracted by other things.