Sony’s naming problem is not because of engineers; It’s clearly the marketing team, and the goal is most certainly to make this incomparable, across continents, across years, or between the one that was given to the reviewers/journals/comparators and the ones that the customers can actually purchase.
Sony’s problem is that they try to sell bad products for the price of expensive ones, and the best way to do that is to have incomprehensible names.
I think the goal is more so that big chains can sell model numbers that nobody else sells, making it risk-free for them to promise “we’ll match any cheaper price”.
Sony’s problem is that they try to sell bad products for the price of expensive ones, and the best way to do that is to have incomprehensible names.