> Can we cut through the clickbait and see what's wrong here. If my website askes users for their permission to use GA and they click yes then is that still illegal here? I see this as yes it's still illegal.
If you've sought the visitors consent then yes it's legal
This court case makes it illegal since, while the user might consent to GA tracking, they legally can't consent to giving up their GDPR rights. Given that, the US law enforcement could still break GDPR by forcing the US corporation to hand over EU citizens' data.
Seems like a nice opportunity for a browser extension to automatically detect sites using GA, and also automatically report them to EU authorities. Zero clicks needed!
But that also remains true for the website themselves, since there is proof that the website illegally sends data of any EU citizen to the US. This really is pretty wild regulation.
If you've sought the visitors consent then yes it's legal