Whom are you targeting? I have never heard of a gift registry, so unless you are targeting only people that already know the term, try to describe the general purpose of your app. Copyblogger is a nice resource on how to write marketing texts and headlines:
For example, your headline (Welcome to..) is basically meaningless. Instead, try to describe your service in it. AirBnBs headline says "Find a place to stay". Maybe yours could say something like "Manage your gift-getting"? (Wikipedias description of a gift registry).
Also, read up on typography, a few small changes can have a great effect:
For example, your headline (Welcome to..) doesn't differentiate itself from the text and therefore doesn't grab the viewers attention. Try to squint your eyes and move back from the screen, you can't see if it's a headline or a part of the text. Try making the font larger and bolder.
Thanks for the thoughtful feedback trb. The site is targeting a fairly specific market... basically, people who are planning events that normally have gift-giving associated with them. Weddings, baby showers, engagement parties, and the like. It's common practice to make a gift list somewhere so that people know what you want. I could probably do a better job of immediately communicating that on the site.
I'm most definitely not a designer by trade, so the typography tips are much appreciated.
Ah, that was what my assumption. In that case, you are likely targeting everyone, so you should make it very clear what the benefit of your service is. Be very blunt, maybe something like "Manage your gift-getting for any occasion".
http://www.copyblogger.com
For example, your headline (Welcome to..) is basically meaningless. Instead, try to describe your service in it. AirBnBs headline says "Find a place to stay". Maybe yours could say something like "Manage your gift-getting"? (Wikipedias description of a gift registry).
Also, read up on typography, a few small changes can have a great effect:
http://www.smashingmagazine.com/tag/typography/ http://www.alistapart.com/topics/topic/typography/
For example, your headline (Welcome to..) doesn't differentiate itself from the text and therefore doesn't grab the viewers attention. Try to squint your eyes and move back from the screen, you can't see if it's a headline or a part of the text. Try making the font larger and bolder.
I wish you good luck on your endeavor.