I mean I don't think that quite qualifies as lifestyle inflation. A Roadster in Space just costs Elon $100,000 since his business planned to launch the rocket anyways. That's nothing compared to the price of a megayacht.
Except getting a $100k car shot into space also probably requires personally building the company that is "launching the rocket anyways." The SpaceX waiting list to launch junk into space for laughs is a very exclusive club.