To me, the about us page is one of the more difficult things to fake and can at least tell you whether the company is brand new or maybe owned by a big company or just a recent startup.
I have found out quite a few scams by looking at the about us page and researching the names on the page. Most everyone working in tech had some kind of digital trail that would take a lot of effort to fake.
If I get taken for a ride, I want to at least know who is going the driving.
Part of that curiosity is because the answers so far talk about 'About'pages and similar.
What's the added benefit/trust you are looking for here?
Apologies if my question is naïve.