The author makes a great point. I for one constantly find new blogs that I love, but only take the time to go back a few pages. I think a great model to encourage deeper reading is setting up the home page as an index (see: spencerfry.com + paulgraham.com).
Setting up a landing page on my blog (http://mkronline.wordpress.com/) was the best thing I ever did. It gives people an introduction to the place rather than tossing them into a list of posts.
