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Why only make it one month's notice with a big countdown at the top of the website and pretty much daily emails?

I have an email that says "Upgrade to Pro before your Applets are archived" and then one for 12 days remaining, one for 9 days remaining... 6, 5, 4, 3, 2 and finally 1 day remaining.

Imagine if this was the sales page for the newest iPhone with a "discount for existing customers" and only one month to use the discount. The entire internet would be up in arms.

Pressure doesn't mean that their product does not have any worth. In fact, I subscribed to it. It just means that they used pressure to close the sale.



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