I used IFTT for quite a while but eventually moved over to Huginn (https://github.com/huginn/huginn) because it fit my needs a little better. I've been over the moon with it so far and really like how it's event driven.

I'm glad to see they're still doing well, and I'd still recommend them to non-technical friends but huginn is a lot more enjoyable to use and I found it really simple on a day-to-day basis.