I mean, I like pasta as much as the next guy, but if their best show is "a cooking show about rare pasta types", I'm not in the least surprised they're having trouble getting people to pay for this.
I actually know a lot of asian women who like watching what's essentially food tourism TV series and even recommend them to me. Food is definitely a genre that has fans. Besides big fancy ones that go to new cities and regions every episode, there's also smaller fun ones like how the Japanese have a live action and cartoon version of a guy who goes to a different food shop every episode.
