I've generally found that competitive compensation packages overcome these issues. Especially if you post the numbers in the job description. (This isn't meant personally just a reflection of what I've seen in the industry)
Also, if you're hiring put it in your profile. I see lots of jobs on catch.com but nothing in your HN profile.
We can't compete with the likes of Facebook when it comes to compensation. There are some crazy stories out there of what they areoffering people.
Isn't a more interesting pitch telling folks that they can reach millions of users with a team that is solving interesting technical problems using pretty bad ass technology?
Isn't Facebook also using some pretty bad ass technology (they did invent a PHP to C++ compiler after all)?
I come from a background in writing financial software so I'd personally rather reach a few users willing to pay for some bad ass software than to reach millions who receive (or perceive) such a marginal benefit from the software that they aren't willing to pay for it.
I got to play with some pretty cool tech (http://bit.ly/FredPatent) and get a decent cheque at the end of the month (to be fair I was probably paid more in line your pay scale than facebook's)
I'm sort of solidly in the DHH school of startups where you should be charging for your software. If your software provides value to people they should be willing to pay for it, or you should be attracting a valuable audience that you can sell to advertisers.
It sounds like catch.com is making money (decent size team, lots of press) so kudos to you guys building a great product.
edit: I saw on your twitter feed that catch raised $7mm. definite congrats on that one!
More interesting than reaching 500 million users with a team solving interesting technical problems using bad ass technology, and making loads of money? Probably not.
Also, if you're hiring put it in your profile. I see lots of jobs on catch.com but nothing in your HN profile.
As well... http://sfbay.craigslist.org/search/sof?query=catch.com&s...
It's free so why not put post an ad? Or is SF the place where they charge for that? (I'm in Vancouver so it's free to post a job ad in CL here)