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This seems rather... useless. I've bought a few tld's mainly in just a land-grab/cover-my-bases fashion but by and large they are all useless. Every bit of traffic is coming from HN/Twitter/FB/Google. The direct traffic is low enough that it's probably coming from either me. It doesn't matter if I have an .co/.io/.com/.dev they are all the same at the end of the day.

These new TLD's strike me as just a money grab before some people realize a domain name matters FAR less than most people thing.

Maybe I'm just not the target audience but I don't ever see myself typing "gist.new" into my address bar. Anyone who knows what a gist is is going to go to github and if you don't know what a gist is then you aren't going to know to type "gist.new" into the address bar.



The new TLDs are very much selling as a branding thing. How business owners value marketing and branding is very hard to understand.

On a practical note, if you are gunning for a promotion, setting up "widget.new" would make for a cool demo for management.




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