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There's a requirements list, by the way:

"That means that all .new domains registrations must:

- Be used for action generation or online content creation;

- Take the user directly into the action generation or content creation flow;

- Resolve to the action within 100 days of registration;* and

- Allow Google Registry to verify compliance at no cost."



Amusingly, they list these requirements on "whats.net" - a site which clearly violates these rules.


whats.new, not whats.net

And yes, you're right.


Haha, whoops. I guess I type ".net" so much my brain autocorrected.


checked link.new which is owned by bitly, it goes to bitly sign up page instead of link shortener. This is bad


That is an exception in the reqs "An exception is provided for services that require a user to be logged in, navigation to a .new domain may bring a logged-out user to a sign up or sign in page"


bit.ly does not require you to be logged in to create a new short link, so they don't seem to be in compliance.


mail.new seems broken as well, it hard-requires an @google.com login.


Lol, looks like google engineers forgot about their entire g suite customer base.


Even free users. It's the corporate email domain. Public mail is exemple@gmail.com


Well yes but also they forgot about gmail. It requires @google.com not @gmail.com


It's not launched yet.


I'm wondering how that would work for an online shop. Lets say I went to amazon.new - what should I expect to see?

Maybe a new empty shopping cart?

Or a list of new products that have just been added to the store?

I think new products would be most intuitive for a shop.new domain...


The only limited use is sharing content. facebook/new would go to a share page. Twitter. Reddit.

Pointless but I guess they are trying to justify the cost of .new


I am more worried if AWS.new will mean new EC2 instance or new Lambda ️


Certainly sounds like an analytics goldmine.




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