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I run a series of events for people who run agencies. (By agency, I mean creative, marketing, or technology agencies.)

Events are a good business to get into as a solo founder. You can book a venue, and you don't have to pay until a few weeks before the event. If you haven't sold any tickets you can just cancel the venue and walk away.

I started Agency Hackers in 2017 and I'm almost ready to quit my job and focus on it full time.

It took me two years to figure out that instead of selling individual tickets to events, I should offer a "membership" option where people can subscribe and just come to every event.

Since I started offering membership last month I've signed up 30 agencies – for a MRR of £4,500. Once I hit 50 I will quit my job.

To market the events, I don't run adverts or have much of a social presence. The only way I promote the events is via cold email - and an opt-in email list to customers. The cold email platform I use (Reply.io) did a case study on me if you're curious: [https://reply.io/case-study/agency-hackers/]



I read that case study - really cool stuff!




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