The carriers have this fear of being relegated to the "dumb pipes" role. What the phone-bundled crapware shows is that they don't deserve any better. They're incapable of adding anything of virtue to the experience.
I wish, instead of horning into the user experience with bullshit, they'd spend their time embracing their core competency: network infrastructure deployment and maintenance. And really do it with gusto – be the best they possibly can be. This would breed loyalty. This would create enthusiasm in consumers for the carriers they pay.
But who am I kidding – it's much easier to license NASCAR and shove that trash into a feature phone.
Offering? I think the comparison would have to be they just make all of the water taste like "mint" and talk about how great it is (though it sucks for cooking.)
I wish, instead of horning into the user experience with bullshit, they'd spend their time embracing their core competency: network infrastructure deployment and maintenance. And really do it with gusto – be the best they possibly can be. This would breed loyalty. This would create enthusiasm in consumers for the carriers they pay.
But who am I kidding – it's much easier to license NASCAR and shove that trash into a feature phone.