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Plus the lack of a pro level desktop machine (excepting the imac pro. all-in-one) isn't helping apple with power users that Autodesk users presumably are. They announced new ones are coming a year ago but still no details or a real release date.

Its a shame as the macos application packaging system makes makes for an easy way distribute and run applications.



Yep -- this kind of touches on some of the issues in the recent thread on the Mac Mini -- Apple's hardware offerings have been diminishing in utility for pro / power users for some time now -- it's like they're intentionally abandoning the pro market. Not surprising that Autodesk is discontinuing support.


> Plus the lack of a pro level desktop machine (excepting the imac pro. all-in-one)

The lack of a pro-level machine... except for the pro-level machine that they do have.


They also admitted at a round table that they designed themselves into a “thermal corner” with the last Mac Pro and that they will be introducing another one in 2019.


They "learned" / "understand" / "realise" that they went into a thermal corner "FOUR" years after the product was first released.

Then they made announcement they are going to do a redesign, 4 years after it first released, and the redesign won't be coming out til 2019, 2 years after they made the redesign announcement.

A total of 6 years. That is the amount of care they have for "pro" users.

They then went to release an iMac Pro which many call it an interim solution. An iMac Pro capable of having two 250W chip cooled, Something the community has been calling for years for the iMac ( For so long everyone abandoned the hope already ) and some said was not possible due to cooling requirement. Turns out it wasn't a technical barrier, simply Apple won't make it.

And as rumours goes, it wasn't until a very large studio decide to abandoned the Mac platform due to Mac Pro, and someone who had connection with Apple SVPs and told hem about it, before they realise how much care they have given to the pro users.

Apple forgot that while it was Steve jobs bumping put new strategies and initiative that changed Apple in the long run. It was these pro users whom bleed six colours that kept Apple alive in the first place.


People have been calling for an iMac Pro type hardware “for years”? I doubt very seriously that anyone even wanted something like the iMac Pro before it was released.

And as rumours goes, it wasn't until a very large studio decide to abandoned the Mac platform due to Mac Pro, and someone who had connection with Apple SVPs and told hem about it, before they realise how much care they have given to the pro users.

I doubt very seriously that one studio abandoning a product line that makes less than 10% of thier revenue made Apple panic.

Apple forgot that while it was Steve jobs bumping put new strategies and initiative that changed Apple in the long run. It was these pro users whom bleed six colours that kept Apple alive in the first place.

Things change. The Mac is no longer at the center of Apple’s universe. As far as what Steve thought that Apple’s direction of the Mac should be....

“If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago”

https://www.wired.com/2011/08/money-quotes-steve-jobs-style/

If you think Jobs was tied to the Mac on his return, you weren’t paying attention.


>I doubt very seriously that anyone even wanted something like the iMac Pro before it was released.

Not Xeon or EEC Memory, but 150W+ CPU + 150W+ GPU combination on an iMac. iMac could have been powerful, but it never was. Not because we have invested new cooling solution to cool the CPU and GPU, because the iMac were never positioned as such. Steve Jobs wanted the Desktop to be completely silent. And it is still shipping with a HDD as default.

>I doubt very seriously that one studio abandoning a product line that makes less than 10% of thier revenue made Apple panic.

Not a product line, but the whole Mac Ecosystem. Try Disney telling you they are throwing Mac Pro away from their production system. And it is not even 10%, likely 1% of their revenue.

>If you think Jobs was tied to the Mac on his return, you weren’t paying attention.

And the quote was from... 1996? How about a more recent quote.

"Truck" PCs weren't going to go away, Jobs predicted, but "car" tablets would find a place among a larger number of users.

"This transformation is going to make some people uneasy," Jobs said. "People from the PC world, like you and me. It's going to make us uneasy."

If you think Jobs wasn't tied to the Mac on his return, you weren’t paying attention.


Not Xeon or EEC Memory, but 150W+ CPU + 150W+ GPU combination on an iMac. iMac could have been powerful, but it never was. Not because we have invested new cooling solution to cool the CPU and GPU, because the iMac were never positioned as such. Steve Jobs wanted the Desktop to be completely silent. And it is still shipping with a HDD as default.

Before the iMac Pro, the Mac Pro was the computer for professionals. They made a major mistake with the 2013 Mac Pro. Apple never shipped good GPUs in Macs compared to Windows PCs.

Not a product line, but the whole Mac Ecosystem. Try Disney telling you they are throwing Mac Pro away from their production system. And it is not even 10%, likely 1% of their revenue.

If Apple’s missteps were hurting Mac revenue you would see it in their quarterly revenue where they break down the amount of revenue they make on Macs. Looking at the numbers, it hasn’t hurt Mac revenue. I would love to see a more compelling Mac Mini for instance, but I can’t honestly say that not having updated it in 4 years has hurt Apple.

And the quote was from... 1996? How about a more recent quote.

Jobs told people what he would do with Apple and he mostly did just that.

- He milked the Mac and used it as a cash cow

- He gave up competing with Microsoft and made a deal with them.

- He introduced iTunes, iPod, iPhone, and the iPad.

- He even took “Computer” out of the name of the company.

- He delayed the OS release that was suppose to come out in 2007 and moved engineers to the iPhone.

- The only slightly industry changing thing he did with the Mac after 2001 was the MacBook Air and that was overpriced and underpowered for the first two years.

As far as being “tied” to the Mac, he didn’t even use a Mac until 2001 when OS X was introduced. His primary computer was a Dell running Next.


Apple prefers to tell you a $1,000 device every 12-18 months as opposed to a $2000 device every 3-5years...

Plus they make a ton more money on Apps on from the store in mobile.

It is all economics, they do not care about the pro user anymore because the pro user is not where they make money


If that were true, they wouldn’t still be supporting the iPhone 5s that was introduced in 2012 with iOS 12 - which will be introduced this year. How many Android phones even get two years worth of updates let alone 6.


Incorrect, long term support is actually required because of the insane prices they want to charge and market saturation.

Like with cars, the used market supports the selling of new devices. This is something Android manufacturers need to figure out.


If long term support were “required” then why don’t the high end Android phones that cost just as much as iPhones get the same number of updates?

But either way, that Apple updates phones for years contradicts the statement that Apple wants you to replace your phone every two years.




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