Although, the whole "They have people who's sole job is to make sure Facebook users are on the platform for as long as humanly possible" part makes me the most skeptical.
Psychologists running studies on users: https://www.forbes.com/sites/kashmirhill/2014/06/28/facebook...
Then of course there's this guy: https://theguardian.com/news/2018/mar/18/facebook-cambridge-...