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In fact, I would say apart from maybe self-driving cars, almost all of the biggest gains from machine learning are in unsexy, hidden backend problems, like automatically rectifying disparate data, optimizing resource utilization, flagging difficult-to-articulate events or triggers in a stream of data too large for human evaluation, machine translation, and other “unsexy” things.

Product interfaces usually offer simple features to users and the value proposition is easy to see. Effective use of machine learning is well hidden upstream in a bunch of unsexy preprocessing or heavy lifting to get to the interface. Not something you’d ever need to emphasize in marketing, except maybe at tech meetups or in recruiting materials, but not to the end consumer.

It just makes pop references to AI-powered products more egregious.



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